3 Social “Trends” That Just Aren’t True (And Why Believing Them is Bad)

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For marketers, it’s important to understand apparent shifts in social behavior. After all, if you base your marketing strategy on incorrect assumptions, you’ll have a hard time meeting your goals. Unfortunately, the headlines don’t always get it right when it comes to analyzing social trends.

Enter Simon Kemp. The founder of marketing strategy consultancy Kepios examines the activity behind the headlines. He shares that data in reports produced in collaboration with Hootsuite and We Are Social.

Kemp recently shared highlights from his Q2 Digital Statshot at The Next Web’s TNW2019 conference in Amsterdam. Here are three ripped-from-the-headlines social trends that Kemp says are being reported all wrong. Read Full Article

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