LinkedIn Showcase Pages are really a smart place to highlight a most special side of your brand—especially if it’s business related. More than 90% of professionals rank LinkedIn as their platform of choice for professionally relevant content.
Your LinkedIn Showcase Page appears under the Affiliated Pages section of the main business profile. Here are some examples:
- IKEA has a Showcase Page just for its Italian audience
- EY features women in the workplace
- Portfolio promotes Penguin’s non-fiction book section
- LinkedIn uses one to highlight social projects
These pages give LinkedIn members a new way to follow your brand, even if they don’t follow your business page. Read Full Article