Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue.
More than two billion of people’s are using Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of informations about its users, which advertisers can really use to connect with their target audience.
For a look under the hood, see how’s Facebook uses your data to helps marketers to reach you.
But Facebook data is only part of the equations. Facebook defines audiences in mainly three ways: Read Full Article