Facebook Releases New Guide on Reaching Your Audience at Key Moments

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According to Facebook, in the modern, connected era, the ways in which people connect and interact has changed – and not just from a technology standpoint.

As per Facebook’s latest ‘Moments that Bring People Closer Together’ report, people are now engaging around different events and celebrations, and that shift is important for marketers to note:

As per the report:

“We have entered an age where people expect more relevance and personalized experiences for all the moments they take part in. Marketers and agencies can’t have a one-size-fits-all, calendar-based approach to moments planning. In this curated world, there is more complexity for advertisers, but also, more opportunity to create meaningful connections between people and brands around relevant moments.” Read Full Article

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