Social Listening: What It Is, and How to Do It

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Want to know what people are saying about you when you’re not there to hear it? This article will teach you how you can use Social Listening to never miss an opportunity to improve your online sentiment.

Do you remember the adage about your ears burning?

Back in Roman times, it was firmly believed that if you had a ringing or “burning” in your ears, then someone was talking about you.

They also went so far as to say that if your right ear was ringing, that meant someone was saying good things about you. Conversely, if your left ear was ringing, they were saying not-so-good things about you.

Wouldn’t it be great if those were true though? Even better–wouldn’t it be great to have some sort of Superman-like hearing ability so you can actually hear what people were saying?

Luckily, technology has given us the equivalent of Superman’s super hearing via the concept known as Social ListeningRead Full Article

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