What if the most valuable data person on your team is your social media manager?
It certainly might not seem that way at first blush. When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of:
Analysts and quants.
Or maybe there’s no data team and it’s just you and your closest confidantes, poring over the numbers together.
Regardless, teams with social media managers are sitting on a goldmine of data and information. And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. They will be loyal to you (if you’re building genuine trust); they will purchase from you (if you’re delivering relevant value). It’s this group of customers and audience where you want the strongest relationship. Read Full Article